My name is Paul Yokota. I’m a Product Management and strategy leader with over a decade in tech, currently working at Tailwind on our new email marketing tool
I’m passionate about helping teams build amazing user experiences.
Specifically, I’m interested in lean product development, UX design, Agile software development, and the continuing development of the professional practice of product management.
I also like kittens.
You may have seen/heard me in these places:
Word of Mouth
"I managed Paul as the VP of Product at Animoto while he was a Director. I could write a novel about Paul, but I’ll try to contain myself.
Paul is the best manager I’ve ever worked with. He hired, mentored, and managed every PM on our team during his time at Animoto. He set clear career growth goals, gave timely and radically candid feedback, and all of his reports noticeably grew under his care.
Paul led some of Animoto’s most complicated and important cross-team initiatives. Along the way he communicated consistently with stakeholders, made timely judgements, and drastically reduced the risk inherent in initiatives of that size.
Paul was a key contributor to our company strategy. He was one of only five members of our Core Strategy team, bringing a unique analytical rigor to discussions, and helping the exec team to wrestle with the biggest existential questions facing the company."
- Stevie Clifton | VP of Product & Co-Founder, Animoto
"Paul is an outstanding product leader. His ability communicate is second to none--he speaks to everyone from front level engineers up to the exec team with empathy and clarity, with the right message for the right person.
He understands and cares about his users and he deploys a wide array of skills for crafting an outstanding experience, from hands on UX design to hand rolled SQL queries to usability testing.
His experience in marketing is a huge asset, especially when he's in growth hacking mode--he's not just a project manager or a UX designer, he's a full stack product leader, able to envision and direct the entire experience from acquisition/visit to signup to order to 2nd order.
Do not let his calm demeanour fool you. He's a unflappable, KPI driving, results machine. He's ok at foosball too."
- Scott Bonds | VP of Engineering, Mixbook